Category: Outdoors

Lime, a major provider of app-based bike and scooter rental services, is spending more than $3 million on a campaign to encourage its users to ride more safely and responsibly. Called “Respect the Ride,” the effort appears to focus more heavily on scooters and includes: A multichannel ad campaign reminding riders to wear helmets, abide by local laws, park responsibly,… Continue reading "Lime Is Spending $3 Million to Promote Electric Scooter Safety"

As part of efforts to broaden its business and fulfill its commitment to an all-electric future, General Motors has announced plans to enter the ebike market. The American car giant is developing not one but two pedal-assist electric bikes — one compact model and one that folds up. At this stage, it’s not offering any specs for the machines, opting… Continue reading "GM Is Getting Into Ebikes, and It Wants You to Help Name Them"